Monday, March 12
This week was the first week that 24 aired without Heroes. This season started off pretty big for 24, but it has been dipping below 13 million viewers in recent weeks. Heroes, on the other hand, was up in its last couple of weeks before its current Spring hiatus. But this week, it was expected that 24 would benefit from the lack of competition. Instead of airing against a show that has a very similar target audience, its competition on NBC was Deal or No Deal.
Unfortunately, this was not the case. Instead of benefitting, it dropped by several hundred more viewers. While I am not a fan of the show, and have not watched enough of it to comment on the quality, I think the only explanation for this is the poor reception this season has received amongst the fans. This used to be a big winner in the 18-49 demo, if nothing else, but that has dropped by even more than the total audience. The show has obviously passed its prime, quality wise, and would probably appreciate being put out to pasture before it gets too horrible, as many shows tend to do. But this will not happen. 24 is Fox's second highest rated scripted show. Fox cannot afford to let it go until they absolutely have to.
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